Privacy policy
1. Who We Are
brightenk（referred to as “we”, “us”, “our”）is the operator of the online grocery platform brightenk.com. We attach great importance to user privacy protection. This privacy policy sets forth the rules for collection, usage and protection of your personal information when you access and use our platform services.
2. Types of Information We Gather
We gather information essential to deliver normal platform services, which falls into the categories below:
- Account and Order‑related Information: Including your name, phone number, delivery address and email address, which are collected for account registration and order processing.
- Platform Usage Information: Anonymous data covering your device information, browser parameters, IP address and browsing records. Such data helps us optimize website performance and elevate user experience.
- Communication Records: Content of your messages sent to service@brightenk.com for customer‑service consultation.
3. Utilization of Your Personal Information
We apply your collected information for the following purposes:
- Service Provision: Complete order processing, delivery arrangement and return handling, and deliver necessary service‑related notifications to you.
- Service Optimization: Offer personalized content recommendations and continuously optimize the functions of our website.
- Security Guarantee and Legal Compliance: Prevent fraudulent behaviors and satisfy relevant legal regulatory requirements.
4. Data Security Measures
We adopt encryption technology, strict internal permission access control, and sign confidentiality agreements with authorized third‑party service suppliers to safeguard your personal information security.
5. Information Disclosure Rules
We will never sell your personal data. Your information may only be shared under confidential requirements in the following scenarios: you give explicit consent; we need to comply with legal provisions; corporate‑related transactions occur such as merger.
6. Your Personal Information Rights
You are entitled to check, revise, apply for deletion of your personal information, as well as revoke your consent for data processing. Please get in touch with us via service@brightenk.com if you intend to exercise the above‑mentioned rights.
7. How to Reach Us
Should you have any inquiries regarding this privacy policy, please contact us by email: service@brightenk.com。